Archive for the ‘Business Technology Marketing’ Category

Vendor Selection: A 5-step process for choosing a marketing automation solution or agency

February 3rd, 2015

How do you move 18 to 20 segments of customers through the learning process of a complex sale? Mitch Zlotnik, President, and Seth Pauley, Vice President, both of Audimute Acoustic Panels, used marketing automation to educate customers with content on a large buying decision.

To learn the process they used to find the right marketing automation solution and agency to help create this low-touch ecommerce operation, I interviewed Mitch and Seth.

“We’ve been rapidly growing for the last eight years. We’ve found a good partner selection helps you grow your business. A poor selection extracts resources from your business, creates problems that hinder growth,” Seth said.


Mitch and Seth discussed their “Five Q” Technology or Agency Selection Process:

  • Qualified (at 3:39 and 7:40 in the video interview)
  • Quantified (at 5:52)
  • Quick (at 5:05)
  • Quill (at 8:30)
  • Quality (at 8:39)

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Build Your Brand at Little Cost with UGC

October 28th, 2008

User-generated content started being a hot topic a couple of years ago. It’s not that marketers are truly ignoring it, but I think it’s fair to say that the buzz has fizzled a bit.

Perhaps this has something to do with an economy that’s been sticking its tongue out at the public for about a year now. Ya think? Read more…

Are White Papers Still Effective for B2B? Absolutely!

August 26th, 2008

Last week, we invited 35 MarketingSherpa Members to a virtual roundtable discussion to tackle a question we’ve been hearing quite a bit about recently: “Are white papers still effective?”

From our standpoint, the answer is a resounding “yes.” Data show that white papers are still an integral part of the business buying cycle:

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What’s the Best Day of the Week to Host a Webinar?

June 28th, 2008

If you’re a B-to-B marketer who hosts lead-generation webinars, you’ve probably asked yourself that question. The most recent newsletter from webinar services vendor Bulldog Solutions offers some guidance.

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Do Webinar Attendees Take a Summer Vacation?

June 15th, 2008

I recently interviewed a B-to-B marketer who had completely revamped her webinar strategy to generate a 400% increase in attendance. One change they made was to eliminate events in July and August, when they’d seen generally low interest from their prospects and customers.

Her theory: People tend to take a vacation in the summer, or else find the nice weather just too enticing to sacrifice an extra hour in front of a computer.

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Ecommerce Content Advice: Take a Cue from Digg

June 10th, 2008

Choosing the right title for white papers and webinars can mean the difference between catching your prospects’ attention and being overlooked in a sea of competing ecommerce content. For some ideas on creating titles that get attention, check out the homepage of the popular social bookmarking site

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