Archive

Archive for the ‘Consumer Packaged Goods’ Category

Web-Ad Brokers in Economy’s Crosshairs

November 4th, 2008
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There was an interesting article in a recent print edition of The Wall Street Journal about how there may be tough times ahead for the more than 300 advertising networks on the Web. The online edition of TWSJ is not a freebie, so I will summarize. Read more…

3 New Demographics Emerging in Economic Maelstrom

October 15th, 2008
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Right now, classic demographics such as ‘Men aged 18-24’ just won’t cut it anymore.  I’ve asked MarketingSherpa’s research team to conduct a formal study examining the changing demographics of our fair nation in the face of this seemingly endless series of economic crises.  You can expect new demographic reports to appear in future Sherpa newsletters.

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Social Networks Make It Easier Being Green

August 3rd, 2008
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One of the newer ways of marketing to consumers lies in the idea of being green. It’s pretty simple: If you can convince environmentally conscious folks that you care about running your operations responsibly, that sizable group becomes much more inclined to spend money on your products or services. Read more…

Nestle Plays Ball with Online Video Contest

July 5th, 2008
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We just published a Case Study about how eBillme ran an online video contest with extraordinary results. They got millions of YouTube views and gobs of media attention. Read more…

Three Reasons for E-catalogs

June 10th, 2008
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E-catalogs that are navigated with a ‘virtual thumb’ in the turn-the-page sense have been a hot topic among marketers for quite some time. Do they produce sales? Are they worth the effort? What’s the point of an e-catalog when you have ecommerce?

I have searched high and low for a data-based, Sherpa-worthy Case Study on this very subject. The fact is, proving e-catalog activity creates sales with rock-solid data is difficult. Marketers who think they work only want to talk estimates or anecdotally. Read more…