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Archive for the ‘Financial Services Marketing’ Category

Measuring Reach of Blogs and Influencers Still Difficult

September 15th, 2008
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Measuring influencer reach and blog impressions is probably one of the most challenging aspects of entering a Web 2.0 strategy today. So, you created a social media campaign with outreach to influential bloggers. How do you measure the influence it had? Read more…

Canada’s Lead in Online Banking Might Be Key to Marketing Success

August 8th, 2008
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It’s no surprise that Canada leads the world in online banking usage. It’s a testament to information I found while reporting a two-part special report on marketing to Canadians. They have better access to broadband than the U.S. and Canadians tend to spend more time on the Internet. Read more…

Baby Boomers: They’re Far From Homogenous

June 18th, 2008
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You’d think we’d know everything about Baby Boomers by now, right?  Wrong.

Here some insights about the demographic you may not know. I came across them while completing a  case study about marketing to Baby Boomers. Read more…