Want to build customer trust?
Be transparent about how you’re using and protecting the information you gather from them.
That’s the word from James Koons, Chief Privacy Officer for Listrak, which provides omnichannel digital marketing solutions to retailers.
James’ statement is underscored by the MarketingSherpa Ecommerce Benchmark Study. It reveals that frequent security evaluation correlates with greater ecommerce success. Specifically, of the 2,161 marketers responding, those that evaluated security on a daily or weekly basis had more than a 10% higher rate of revenue and responsiveness than those that didn’t.
“Consumers are savvier when it comes to privacy and security,” James explained, “and we continue to get those ‘your-data-may-have-been-compromised-please-change-your-password’ messages, so we can’t help as consumers to be learned in that area.”
“Nowadays, it’s not a question of if something happens, it’s when something happens. How prepared are you and what are you going to do?” James asked.
Here are some highlights from their conversation in the MarketingSherpa Media Center at IRCE: