Baby Boomers: They’re Far From Homogenous
You’d think we’d know everything about Baby Boomers by now, right? Wrong.
Here some insights about the demographic you may not know. I came across them while completing a case study about marketing to Baby Boomers.
STORES Magazine recently reported “Five Things You Don’t Know About Baby Boomers.” The highlights:
-You shouldn’t treat Baby Boomers as a homogenous group with the same attitudes and purchasing behaviors
-You should segment Baby Boomers into two groups, younger and older
-You should segment them by income levels and media preferences
-Don’t forget about grandparent boomers and U-Boomers – the 24 million baby boomers who are sandwiched between the 10 million well-to-do boomers and 11 million disadvantaged boomers
Also, boomers tend to be less into blogs and social media, according to a study profiled in MarketingCharts.