Anne Holland

Gartner Says 73% of Print Pubs Missing Online Ad Boat

According to a Gartner study press release today, Only 27 Percent of Print Publishers See Online Advertising As a Means to Increase
Revenue.

“Currently, the majority of publishers lack registration systems, which are required to support targeted advertising and
personalized content. Fewer that half of publishing conglomerates and syndicates bundle print and online together, thereby losing
cross-selling and marketing opportunities. Fewer than half of all publishing companies employ a unified strategy for print and
online ad sales, which also leads to missed opportunities and a duplication of effort.”

http://www.gartnerg2.com/pr/pr-2003-10-01.asp

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