Dayparting – Any Takers Yet?
June 20th, 2003
According to Online Journalism Review “News Sites Experiment With
‘Dayparting: Studies show that people want different content at different times of the day.'”
Who is going to convince advertisers of this? Because nearly everyone I’ve spoken to on the ad sales side says they can’t sell online daypart no matter how hard they try. Dumb but true.
http://www.ojr.org/ojr/aboutojr/1055792590.php
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