Anne Holland

Infoworld is

June 11th, 2003

On the trendspotting front, although practically none of my EmailSherpa readers (13,000 major broadcast emailers) said they
think RSS is interesting yet, I’m guessing that same question six months from now will get much hotter response because this been- a-baby-forever trend finally is starting to build steam fast. For example, according to AdWeek’s Technology Marketing yesterday
Infoworld became the “first” publisher to build ads into its RSS feed.

http://www.technologymarketing.com/mc/article_display.jsp?vnu_content_id=1910272

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