Legal Memo on Email Marketing for Publishers
Who loves ya baby? The Newsletter & Electronic Publishers Association and the law firm of Levine Sullivan & Koch, L.L.P., just published a very useful new Memorandum from Counsel entitled Advertising by Fax and Email: What Publishers Should Know About Electronic Marketing Law. I called them both up this morning to get permission to post this 8-page memo for you, for free (normally only association members get to read it).
Although it’s written by lawyers, it’s really quite readable and clear on how US state and Federal laws and court rulings affect
publishers. Click here for your copy.