Anne Holland

SherpaBlog: Don’t Forget the Cents When Copywriting Savings Offers!

March 10th, 2008

This is a huge pet peeve of mine. If you are a copywriter writing a dollars off offer, do not omit the cents.

Tacking on cents makes the savings seem bigger. Take a look:
(a) Save $100
(b) Save $100.00

Which would you go for?

Obviously, when you’re talking about what something will cost, generally you should do the reverse and omit the cents. (Unless the price is so low that the retailer in question needs those cents to turn a reasonable profit, in which case test it.)

Adding cents to savings may seem like nitpicking — but it’s those little nitpicky copy tweaks that can sometimes make the difference between an OK response rate and a great response rate.

Got any copywriting pet peeves of your own that you wish marketers would stop doing? Post them below and help me educate the world. 🙂

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