I like to think of myself as a savvy consumer. I research purchases. I ask friends for suggestions. I look for deals. This has undoubtedly spared me headaches and wasted money — but it has not freed me from clever marketing.
This fact is made clear in a recent Wired article by Dan Ariely, Professor of Behavioral Economics, Duke University. In the piece, Ariely explains the psychological factors that help build Amazon, Facebook, Groupon and other successful companies.
We interviewed Ariely last year about his book, Predictably Irrational: The Hidden Forces That Shape Our Decisions, and published his advice. Here are three marketing insights from his recent article in Wired: