Content Marketing: Statistics are not engaging stories
December 20th, 2011
What if I told you 42% of U.S. cell phone owners used their phones to fight boredom? Who cares, right? It’s a factoid. It should pass through one ear and out the other.
But, let me tell you about a completely fictional teenager named Jamal. Jamal wakes up every day at 6:00 a.m. and eats breakfast while checking his phone. He plays Angry Birds on the school bus, and checks his Facebook page in the bathroom during class.
“I use it when I get bored,” Jamal says. “Most of my friends are the same way.”
This little anecdote adds life to the stat. It shows us that 42% is not just a number on a screen. It represents something real.
