Marketing Management: What is your company doing to increase knowledge and effectiveness?
Do these facts about training for marketers surprise you?
- Training is the most important factor in retaining marketers under 30
- Three out of four marketers are not receiving the training and development they need for competence and success
- Only about a third of marketers describe their department as “highly skilled and competent”
These are just three pieces of information in the brand-new 2012 MarketingSherpa Executive Guide to Marketing Personnel.
But read a little further, and things get curiouser and curiouser (to paraphrase Alice in Wonderland). You see that turnover in the marketing department is a problem, especially in large organizations:
CHART: HOW SIGNIFICANT IS TURNOVER IN YOUR COMPANY?
Click to enlarge
If turnover is a problem now, in an unsure economy, what is it going to be like when the economy starts picking up stream and marketers have more job options? It gets worse; the vast majority of companies have no career path for marketers. And it doesn’t matter if you are in a small company or a large one:
