Office Politics Pre-Budget Meeting: Make a “Mind Map”
During my quest to find best practices about how marketers should defend their 2009 marketing budgets, I came across some useful information that didn’t make it into the special report.
Franke James, editor and founder of Office-Politics.com, contributed the idea of making a “mind map.” Her advice is to take out a piece of paper pre-budget meeting and map out the relationship between you and key decision makers (the people who will be in the budget meeting).
Draw lines connecting you to them. Then write down what each person’s vested interest is next to the person’s name. What are their goals? What projects are they pushing for? How could they possibly knock down your marketing objectives?
It would help to have built healthy relationships with the decision makers beforehand so that you have an idea of what’s on their agendas.
Franke goes on to say that once a marketer has studied the “mind map,” he or she should think of ways to sell the marketing objectives for 2009 to decision makers prior to the budget meeting. The “mind map” should help in formulating how to do that.