MarketingSherpa Blog

The new iPhone has me thinking about mobile marketing. After stewing over the differences between PC and mobile, a big difference hit me: GPS.

GPS enables sharp geotargeting. You can use IP addresses to target ads to zip codes, but that’s pretty broad. GPS-enabled phones can pinpoint a customer within a matter of feet.

If you’re a brick-and-mortar retailer, think of the opportunities. You could:

o Send directions when customers are near a store

o Deliver branded location-based information, such as:

-Directions to nearby hiking trails from a sporting retailer

-Directions to nightclubs from a beer brand

-Directions to sights from a camera company

o Contact customers at peak times:

-Restaurants could send coupons to nearby customers during lunch

-Retailers could send coupons to mall walkers during the holidays

-Bait and tackle shops could send coupons to fishing tournament attendees

The possibilities appear endless with the age of the smart phone upon us. GPS is just one of the potential marketing opportunities.

About Adam T. Sutton

Adam T. Sutton, Senior Reporter, MarketingSherpa
Adam generates content for MarketingSherpa's Email and Inbound Marketing newsletters. His years of experience in interviewing marketers and conveying their insights has spanned topics such as search marketing, social media marketing, ecommerce, email and more. Adam previously powered the content behind MarketingSherpa's Search and Consumer-marketing newsletters and carries that experience into his new role. Today, in addition to writing articles, he contributes content to the MarketingExperiments and MarketingSherpa blogs, as well as MECLABS webinars, workshops and summits.

Prior to joining MarketingSherpa, Adam was the Managing Editor at the Mequoda group. There he created content and promotions for the company's daily email newsletter and managed its schedule.

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Categories: Consumer Marketing Tags: GPS, local, Mobile