UK Bandwidth “More Than Sufficient” for Rich Media Ads
There are those who suggest that, things being what they are with bandwidth, slow connections, and costly Internet calls, rich media campaigns do not belong on the Internet right now. This week we made this suggestion to Marc Lewis, CEO of Web Marketing (who do a nice line in Video Banners), just to see what the reaction was:
“There is no excuse for the drivel we see day in, day out. Bandwidth is more than sufficient for rich media advertising. A year ago we were promised better ads when we got to 56Kbps. We’re simply making excuses. We know, from tests with Video Banners, that the consumer is 500% more likely to respond to a Video Banner than a GIF banner. We know that 60% of our audience can already watch a Video Banner, and that number is rising by the day. We know that the Internet is already a rich media environment. We know that narrow minded, shortsighted, uninformed old-school agencies automatically assume the only execution for a banner ad is a GIF.
“Not to worry though – it only took them 5 years to wake up to the fact that the Internet existed…”
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