Faux Pas of the Week: To Bcc or not to Bcc? – eCountries slips up
This week’s Faux Pas comes to us from the US of A. We hope you don’t mind – it’s such a BIG Faux Pas we couldn’t possibly have let it slip by without telling you…
eCountries (the ‘Global Business Network’) is a B-to-B publishing and e-commerce service that has recently launched following several months of previews. Just prior to their launch, eager to publicise the forthcoming big day (as you might expect), eCountries sent an email to over 500 of the top Internet executives worldwide. Can you guess what they did? That’s right – they put every single email address in the ‘To’ field, totally forgetting about that handy little ‘Bcc’ option. Well, we’ve just three words for them – mistake, mistake, mistake…
Did any of the aforementioned top Internet executives complain about this breach of privacy? Most heartily!! And, as if to add fuel to the fire, the complaints were seen by everybody on the list too! We hear it was some days before eCompanies had the heart to approach the list again, this time with an embarrassed apology…
Categories: Marketing
