Ads on Foreheads (Literally)
Tuesday afternoon you should have gotten an email from us with the link to the ‘Marketing Wisdom 2004: 99-Best Real-life Stories & Tips’ Report. (http://wisdom.marketingsherpa.com)
I heartily recommend you take a look now, if you didn’t have a chance earlier, because it’s highly entertaining and definitely inspirational.
In my introduction to the Report, I noted that this year it’s all about ‘in person marketing.’ One reader wrote in to share another example. Turns out a group of college students started an agency called called ‘Headvertise.’ They’ve recruited students at a whole bunch of colleges such as UMASS who agree to have your ad stamped on their foreheads.
Then the students walk around for a few days as living forehead billboards for your brand and URL (if it will fit).
So far 69-Gear.com and Roomates.com have tested it. Mike Peters at Roomates.com says, “5 heads brought in over 10% of the school advertised at.” Eric Gerth at 69-Gear says he got some traffic, and items in shopping carts, but no actual conversions… yet.
Anyway, it’s a fun idea, and yes, the students involved are looking for either outside investors and/or jobs in advertising when they graduate shortly. http://www.headvertise.com
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