Anne Holland

How to Make Very, Very Little from Pop-Ups

August 7th, 2002

Just arrived in my in-box, [caps mine] “Hello, Dan McCarthy from RankYou.com. We currently have a product that is a great fit with
your audience. The product is this: www.nopop.net. Consumers hate pop-ups. We ran a solo-mailing ad out to our Sex-E-Bits database of 1.6 million consumers, and we generated over 1,000 sales after two issues. You can promote NoPop.net with banners, Ezine ads, solo-mailings, POP-UPS, any way you want to.”

Boy oh boy, 1,000 sales out of 3.2 million emails. Think of the wealth at $5.50 commission per sale that could be mine if I sent this offer to our 12,000 name ContentBiz list.

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