AT&T/Excite Switch Tip for List Owners

Anne Holland December 6th, 2001

Thanks to MarketingSherpa reader Tim Scheel who sent in this update on the AT&T switchover on the 850,000 accounts they bought from Excite in the Pacific Northwest and elsewhere:

“AT & T has promised that addresses would only change from the @ sign on. Our address was tscheele@home.com but has now changed to tscheele@attbi.com. So newsletter publishers can probably take all of their bounces and change them using the formula above and at least be able to reach AT & T @home customers.

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