Wahoo! Ancestry Hits 500,000 Paid Subs!
December 5th, 2001
Here I am at the @d:tech online marketing conference in NYC. I just ran into Craig Sherman, Chief Marketing and Revenue Officer at Ancestry.com– and he was very psyched, “We just hit 500,000 paid subscribers yesterday!”
Way cool — and three weeks ahead of his budgeted deadline too. Ancestry charges consumers an average of $49-59 a year to access their HUGE content database on American family histories.
Craig has been behind the marketing wheel there for just over a year now, and has helped turn the red-ink dot-com into a profitable sub site. I expect Ancestry will be in the running to beat WSJ.com and ConsumerReports.org’s sub numbers soon — it’s gonna be a neck and neck race.
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