Killer Copy for Cost Conscious Times
Sales are a real problem for many companies currently. One friend told me today that his site is still getting plenty of qualified visitors who download his samples, but sales conversions have plummeted because “people just don’t have the budget right now.”
That said, I urge you to check out the KILLER COPY on the pricing info page at another site — a2zShow.com. In three deft strokes they counter prospect’s pricing fears by explaining briefly that they are 30-50% cheaper than the competition, you can afford them with “your existing budget” and you can even make more money by using them. Then they offer a link to Case Studies for “proof” of these three facts and you’re swept into an RFP form.
This is some of the best written, online lead generation copy I’ve seen for cost-conscious times. Way to go!
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