AOL, Yahoo & Hotmail Funnel Opt-ins to Bulk Mail
How the press feeds on itself. Well in this case it could be a good thing. We ran a story last week about the problems opt-in newsletter publishers are having with their issues being funneled into bulk mail folders (instead of subscriber’s regular in-boxes) by AOL, Yahoo and Hotmail.
Then, a reporter from iMarketingNews called me to say they are going to run a story too and could he get a quote? I found myself getting quite passionate, and calling for some type of industry coalition to address these and other issues of common concern to email publishers. (Yes, I’ve already run the idea past most of all the various publishing associations, but nobody is interested in spearheading it unless it’s restricted to their particular members.)
Anyway, here’s the article in iMarketingNews … and here’s MarketingSherpa’s article which probably helped to spark the issue.
If you’re interested in this topic, you can email me at AHolland@MarketingSherpa.com. But, don’t expect me to lead anything — I sure don’t have enough time to be anything but an avid supporter of a potential coalition. (P.S. the reporter got his math wrong. Sherpa sends about 200,000 emails a month, not millions, and no please don’t call me to pitch your service. We’re not switching from our current provider.)
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