Digitrends Ceases Publishing
It seems to be official – Digitrends has ceased publishing … at least for now.
I’ve been respectfully competing with Andy Batkin, Digitrends’ founder, since way back in 1994, when he launched the world’s first newsletter on Internet marketing, and I launched the second 60 days later for my former-employer Phillips Publishing. (Noteably both were print publications!)
When I decided to launch MarketingSherpa almost two years ago, I knew it would be tough because folks like ClickZ and Digitrends dominated the Internet marketing news landscape already. And we basically had no money. It was wing and a prayer, sheer persistance, and by the skin of our teeth for a long time.
Now we’re up for a Tenagra Award for best pub this year, while Digitrends is apparently dead and ClickZ is melting, melting.
Maybe I should feel happy, but it’s the opposite. I’m bummed out. There’s nothing good about seeing competitors you respect losing it. Nothing.
Categories: Marketing
