Crisis Communications Should Include Web Marketers
September 14th, 2001
Right up there in the “What were they thinking?!” Hall of Fame — United Airlines’ skyscraper banners now appearing on E! Online boast, “Explore the possibilities – Get great fares, great flights and more”
At least clicks are automatically redirected to United’s home page message of prayers, etc. from the CEO.
It shows that while most investor relations and corporate communications execs have been educated on (and laid plans for) crisis communications, your Web marketing team may be far behind.
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