Writing for the Web – The 'Hit & Run' Viewer
October 5th, 2001
Quote from tonight’s issue of SitePoint Tribune: “Too many designers think of their Website as a fine piece of literature, which is carefully read and studied. In fact, a Website is more like a billboard, while you’re driving past it at 80km/hr. People glance at each new page, they scan some text, and they click the first link that’s ‘close enough’ to what they are looking for.”
Ok how true is that? Very in my experience. I think almost all of us have obsessed over the details of our home page design so much that we’ve lost sight of the view of the ‘hit and run’ viewer. Navigation bars need to be so blindingly obvious (no cute section names please) that everyone can ‘get’ them in a split second.
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