Good Site Product Positioning at brs-inc.com

Anne Holland October 2nd, 2001

Quick follow-up to today’s issue of MarketingSherpa — in the article entitled 6 Best eMarketing Practices for Software Product Launch Campaigns, expert Merrill (Rick) Chapman gave an example of Baaaaad software product positioning copywriting on one company Web site.

Now he just emailed in to give us an example of a good site product positioning statement. Rick says, “When you’re done reading it, you know exactly what the product does and why what it does is good.” To get inspired by the good guys, check out www.brs-inc.com. Their clean, understandable statement starts, “Plan Write creates a business plan that includes a complete set of financials. Even a first time user can build an expert business plan that gets needed funding.”

Wow. note the complete lack of buzzwords, nasty tech terms, and the word “we”!

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Readers Respond: "real" company addresses; site usability Trying to Look Like a "Real" Company? Don't Use an AOL address.