The Truth About Search Engine Rankings
How important are search engine rankings? I just received a clever press release from one company boasting that they just achieved the #1 search engine ranking in their category in Google. The spin is they see it as validation — they are #1 in Google so ipso facto they must be the “best.”
What’s interesting is that Google doesn’t actually know if your company or product is good or bad – it’s not like people at Google have truly examined your product vs your competitors and said, ‘yeah it’s the best so we’ll put it at the top.” All Google knows is that your Web site is created and optimized in a way that makes its automated spider happy. And yet, most Internet surfers seem to view Google results (which also show up at Yahoo) as a type of recommendation. Haven’t you ever thought that if a site is listed high up it must be more important than others?
Suddenly getting a good search engine ranking is just as (if not more) important than getting industry analysts, reporters and reviewers to say nice things about you. PR schmoozing takes back seat to search engine optimization tech savvy.
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