Trying to Look Like a "Real" Company? Don't Use an AOL address.
Tip: Don’t use your AOL email address if you’re trying to look like a “real” company. Last week I requested quotes from leading online advertising experts for a special report we were working on. When some so-called experts emailed us quotes with AOL email as their reply address we were far less likely to take them seriously.
While most marketers almost certainly have company accounts to send mail from, I’ll bet many would be surprised to see how many of the PR firms repping them still use AOL-type accounts for email correspondence. (More than you would ever dream.)
Azriel Winnett, the researcher who’s working on our upcoming Buyer’s Guide to Email List Hosting and Mailing Services, told me of a similar SNAFU at one bureau. They want him to list them as a “leader in the space” of hosting and sending marketers’ email newsletters. When he went to their Web site to get more information, he noticed that they themselves have a company newsletter. It’s hosted by the free service at Yahoo Groups. How silly do they look not even using their own service to send their own newsletter? Let’s just say Winnett is not planning on giving them a rave review.
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