Best pitch this month

Anne Holland November 19th, 2001

I’m zipping off for Thanksgiving travel now, but wanted to first congratulate Judy Richardson of Unicast (the folks who make SUPERSTITIALS (TM) possible) for emailing me the Best Pitch this Month:

Judy noticed that I’m speaking at @d:tech (the big emarketing show coming up in two weeks) so she pitched me on mentioning her company in my speech. She even had ideas about an angle that would work for my speech, and offered backup data if I needed any.

I gotta say, that is super-clever. Get third party endorsement from show speakers — clever….

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