6 Tips for Building Your Email List Quickly
A business development exec for a direct marketing agency just emailed in this question: ” With all of this Anthrax stuff, our clients are desperate for us to help them get more email addresses from their customers/subscribers/members. In your opinion, who do you think is the best email appending service to work with?”
My answer: I can’t recommend that anyone use an appending service ever. It skirts waaaaay to close to the issues of spam and privacy. Your customers could make their customers awfully angry.
Instead I recommend that you tell them to use:
– telemarketing services to reach B2B clients
– quick postcard mailing with free offer for opt-ins
– ads in related ezines with same free offer
– ultra-prominent sign up form on EVERY page of their site
– co-registration barter deals with related partner companies’ sites’ sign up forms
– quick faxed note with free offer to B2B clients
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