Fedex uses new interactive form for speaker requests
December 14th, 2001
A super clever idea for a big brand name Web site — Fedex.com features an interactive form that visitors can use to request that a Fedex executive speak at their conference or meeting. I like this not only because it probably eases their PR staff’s workload and streamlines the whole getting speakers out there process, but also it helps promote the very idea of having a Fedex exec speak at your meeting when you see it as an option on the About Us navigation bar. I may even steal this idea for the Sherpa site someday.
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