Don't lose visitors on your Error 404 page: redirect!
Sherpa reader Barbara Kaplowitz just emailed in her favorite bad-web-design page:thispagecannotbedisplayed.com, which reminds me of the advice EVERY Internet marketing consultant on this planet has given in their newsletters and/or speechs since the beginning of time (and yet still most of us blithely ignore it – including bad-me) which is:
When your users try to access a page on your site that’s not there anymore, or their link was slightly wrong, don’t just send them to an ordinary “Error 404: File not found” page that your techies out up when they built the site. Instead, use the page to redirect the visitors to … well, wherever you want them to go!
[Note: after I posted this, Hollis Thomases of WebAdvantage.net emailed in, “Give it time and let it go for as long as you can stand it: http://www.binaryinc.org/404.html“
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