Inscribe Publishing's scanned-in newspaper clippings have a viseral effect on the reader
Do you have press clippings on your site? While surfing over to check out a subscriber’s site tonight, I spotted a clipping that really stood out because, well it’s Real. Instead of linking to the online version of a story a newspaper wrote about them, Inscribe Publishing actually scanned in the paper itself. Check it out here.
I surf a zillion sites’ press centers, and I must say this is a very effective tactic because it really brought home to me the fact that ‘Hey these guys were written about in the paper.” It’s a visceral thing. And remember, the reason for posting articles about yourself in your press center is often less that they be read, than that their sheer presence impress people. This scanned in version impressed.
(BTW: Yes, I do happen to know the newspaper in question also has an online version because I’m a subscriber.)
[NOTE: Erin Read Ruddick, VP Marketing for Inscribe just wrote me in response to this Blog, “Our target audience is moms, and I’ve found we/they respond better to tangible things. For that reason, we chose to paste up the clipping and post the scanned version.
Plus, it gives a bit of a “home town” feel, hopefully making us seem more trustworthy.”]
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