Email marketers and newsletter publishers: Yahoo is changing your words!
July 22nd, 2002
If you were out on vacation last week, you may have missed what was probably the most important news for email marketers and email newsletter publishers: The fact that Yahoo is altering the actual words in your subject lines and emails on occasion to avoid security problems. Some pretty ordinary words are changed; stuff you might never expect. I highly recommend you check out the best round-up article on this problem that I’ve seen, from at Ezine-Tips. It includes stories from marketers describing how this Yahoo problem is affecting their mailings already.
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