How to Lower Your Press Releases Costs,
BusinessWire just released their 2003 rates chart, which reminded
me to share my favorite PR savings tip with you:
BizWire price distribution by the city or region you’re sending
your release to. For example, New York State is $225 and US
National is $595. But you probably don’t need to pay that much.
Why? Because no matter where you pick, even the cheapest city for
$120, you get Internet distribution tossed in without any extra
cost. And, most reporters, investors and other newswatchers rely
on the Internet-side of BusinessWire to see your release.
When you send a release just to Miami, it also shows up on AOL,
Yahoo, FT.com, CBSMarketWatch, Hoovers, Lycos and NewsAlert
immediately. Plus it’s into a feed that goes to many of the Global
2000 via Factiva’s information service.
Oh yeah, local TV, radio and newspaper reporters in Miami get
an alert.
Instead of automatically paying $595 for national distribution
next time you have a release, try picking a $120 city instead.
BTW: Yes, PR Newswire has a similar deal; you get Net distribution
tossed in as part of your regional distribution purchase.
Categories: Uncategorized
