Choosing the right title for white papers and webinars can mean the difference between catching your prospects’ attention and being overlooked in a sea of competing ecommerce content. For some ideas on creating titles that get attention, check out the homepage of the popular social bookmarking site Digg.com.
There’s a lot to be said for marketing to one of our closest neighbors, Canada – especially when their economy (and dollar) is strong, and ours remains weaker.
There is plenty of opportunity for B-to-B marketers targeting Canada. I discovered this opportunity while doing research for a special report on marketing to Canadians.
After writing a Special Report and a Case Study about online video contests, it’s time to draw a few conclusions about what promotional tactics successfully drive them. Read more…
Marketers often face skepticism within their companies when they embark on a new brand launch or corporate rebranding effort. Non-marketing types, particularly engineers, tend to think of branding as one of those fuzzy, feel-good exercises that don’t really have an impact on their jobs.
So, I was intrigued by a unique approach to this problem adopted by the marketing team at NetApp, which recently unveiled a new brand identity. (You can read more about this project in our Sherpa Case Study,(here).
A few weeks back, MarketingSherpa founder Anne Holland recounted her frustrations with Web contact forms, speculating that the communication channel is where customer inquiries go to die. New data shows that the situation is as bad as she suspected.
