Birthday Emails — Not Just For Restaurants
July 18th, 2008
I’ve discovered that the customer loyalty strategy of sending out birthday emails is largely relegated to the restaurant biz. Read more…
Archive
Archive for the ‘Non Profit Fundraising’ Category
Web is Changing Political Marketing
June 4th, 2008
The Internet is changing everything – even pillars of American culture such as political campaigns.
Just look at what’s happened to presidential politics. Sen. Barack Obama has all but seized the Democratic presidential nomination – a feat he might not have accomplished without online fund-raising, social networking and Google ads.
Nonprofits Use Blogs to Reach Children, Teens
May 21st, 2008
An interview with Rick Keller, COO, Save-R-Planet Kids, a non-profit dedicated to educating children and adults about recycling in Leesburg, FL, yielded an interesting use of blogs in the nonprofit world. Read more…
Infographic: How to Create a Model of Your Customer’s Mind
You need a repeatable methodology focused on building your organization’s customer wisdom throughout your campaigns and websites. This infographic can get you started.
Infographic: 21 Psychological Elements that Power Effective Web Design
To build an effective page from scratch, you need to begin with the psychology of your customer. This infographic can get you started.
7 Steps to Discovering Your Essential Value Proposition with Simple A/B Tests
Drive better results when you discover what it is about your business that customers love.
