When customers talk about your brand online, those conversations last for a while. They sit in article comments, in forums and on profile pages, waiting to be spidered by search engines. Every one of those enduring comments is a piece of mini-media that either builds your brand’s credibility or stains it.
One of the newer ways of marketing to consumers lies in the idea of being green. It’s pretty simple: If you can convince environmentally conscious folks that you care about running your operations responsibly, that sizable group becomes much more inclined to spend money on your products or services. Read more…
Three weeks ago a co-worker told me about great deals she gets shopping at Target online. It immediately sparked my interest. I never thought of shopping online at a store I could easily drive to. When she told me I could return merchandise purchased online to any of the physical stores … I was sold. Read more…
Mr. Phinney was a genuinely nice science teacher in my high school. He liked to relax and chat casually with students while not in class. Like many science enthusiasts, Mr. Phinney (or occasionally Phinn-dog) knew a lot of strange things about the world.
There’s been lots of talk for some time about the convergence of online marketing with the print advertising world. Of course, as this blog has discussed in a past entry, there’s the virtual catalog with its ‘thumb-through-the-pages’ technology. And there’s been new ‘online magazines’ debuting in recent years.
Well, Yahoo! has announced a program designed to target online viewers with display ads that originate from the Web versions of retailers’ newspaper circulars. Now, on its face, this is not entirely new. Specifically, grocery chains, drug stores and other retailers have made their circulars available for printable download.
I’ve discovered that the customer loyalty strategy of sending out birthday emails is largely relegated to the restaurant biz. Read more…
With the U.S. economy still on shaky ground, it’s no surprise that people are looking for signs, prognostication, or insights into how the marketing community might adapt to the slowdown. One of the latest reports finds that digital marketing channels might be the biggest beneficiaries of downturn-induced strategy changes.
I recently received an email from outdoors clothier Roots with a subject line that definitely caught my eye: “Free Economy Shipping This Memorial Weekend”.
The imperative word in that copy was “Economy.” With gas prices this summer seemingly ready to hamper consumer spirits, it reminded me that free-shipping promos will likely be hotter than ever. Read more…
What I’ll call “Talk TV” seems to be an emerging and sensibly low-risk medium for major brands to drive Web traffic via sports entertainment on the good ol’ tube. Read more…
