Natalie Myers

Baby Boomers: They’re Far From Homogenous

June 18th, 2008

You’d think we’d know everything about Baby Boomers by now, right?  Wrong.

Here some insights about the demographic you may not know. I came across them while completing a  case study about marketing to Baby Boomers.

STORES Magazine recently reported “Five Things You Don’t Know About Baby Boomers.” The highlights:

-You shouldn’t treat Baby Boomers as a homogenous group with the same attitudes and purchasing behaviors

-You should segment Baby Boomers into two groups, younger and older

-You should segment them by income levels and media preferences

-Don’t forget about grandparent boomers and U-Boomers – the 24 million baby boomers who are sandwiched between the 10 million well-to-do boomers and 11 million disadvantaged boomers

Also, boomers tend to be less into blogs and social media, according to a study profiled in MarketingCharts.

Natalie Myers

About Natalie Myers

Natalie Myers writes for MarketingSherpa’s Great Minds and Content Biz newsletters. She covers a broad array of topics for Great Minds, regularly interviewing thought leaders and experienced marketers about innovative or highly successful marketing strategies. For Content Biz she focuses specifically on online subscriptions models, including anything you pay for to read, listen to, watch, rent (as in Software as a Service models), etc.

She writes blog posts about topics relating to her beats, including useful information from interviews that doesn’t make it into an article.

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