Adam T. Sutton

Entice Consumers to Your Website with Their Photos

September 5th, 2008

My parents and I went to a day game at Fenway Park the other day. Early in the game we were sitting in the bleacher seats, baking in the sun, when a photographer crept up and snapped our picture. He handed my mother a card with a special code and told us we could go to the Red Sox website to see the photo.

Intrigued, I had to see the photo online. The point of the site  seems to be to sell commemorative swag. But the experience — and the sensation I received — gave me an idea: Wouldn’t this be a great way to drive targeted traffic to your website?

Most people like to see their own picture. When you’re in a group photo, and you receive a copy of the picture, who’s the first person you look for?

Having a few photographers wandering around your next company event, taking pictures of customers and handing them cards, could be a good way to get them to visit your website. When they see their images, you could target an offer to them: perhaps a special discount only for event attendees. There are lots of possibilities.

Pictures are powerful. A photographer who takes your picture might make you feel a bit weird. But when he takes your picture and tells you where to find it later, he grabs your attention. You’ll want to see it. You become a captive audience.

Adam T. Sutton

About Adam T. Sutton

Adam T. Sutton, Senior Reporter, MarketingSherpa
Adam generates content for MarketingSherpa's Email and Inbound Marketing newsletters. His years of experience in interviewing marketers and conveying their insights has spanned topics such as search marketing, social media marketing, ecommerce, email and more. Adam previously powered the content behind MarketingSherpa's Search and Consumer-marketing newsletters and carries that experience into his new role. Today, in addition to writing articles, he contributes content to the MarketingExperiments and MarketingSherpa blogs, as well as MECLABS webinars, workshops and summits.

Prior to joining MarketingSherpa, Adam was the Managing Editor at the Mequoda group. There he created content and promotions for the company's daily email newsletter and managed its schedule.

Categories: Consumer Marketing, Entertainment And Sports Marketing, Online Marketing Tags: ,

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