Canada’s Lead in Online Banking Might Be Key to Marketing Success
It’s no surprise that Canada leads the world in online banking usage. It’s a testament to information I found while reporting a two-part special report on marketing to Canadians. They have better access to broadband than the U.S. and Canadians tend to spend more time on the Internet.
Perhaps Canada’s lead in online banking is partially why marketing programs like the one Bank of Montreal use to build a highly targeted list of retiree baby boomers returned a 44% open rate. Bank of Montreal experienced a 22% increase, the greatest among the top banks measured, in visitation during the past year, according to a comScore report.
Here are other stats from the report:
-67% of Canadian Internet users banked online in April
-49.5% of Brits banked online that month
-44.4% of American Internet users
-41.7% of Australians Internet users
-Canadians spent an average of 46 minutes per banking site
-Canadians viewed about 121 pages per visitor
I can only imagine the innovative ways marketers at the Canadian banks will respond. I hope they will share new tactics with MarketingSherpa.
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