Homepage Overlay Boosts Subs
The folks at PETCO tested an email registration overlay ad that helped lift subscriptions more than 400%.
Carol Ott, Director, Finance Reporting and Web Analytics, PETCO, and the team used Amadesa’s Customer Experience Suite to A/B test the ad (and other offers) on the homepage since June.
As you can see in the image below (click for a larger one), the overlay offers visitors two rewards for submitting email addresses:
1. Chance to win a $500 gift card
2. A free shipping offer
“We were impressed with the results. We were testing offers that we thought would drop our average order value and were pleasantly surprised when it did not have any effect,” Ott says.
About Adam T. Sutton
Adam T. Sutton, Senior Reporter, MarketingSherpa
Adam generates content for MarketingSherpa's Email and Inbound Marketing newsletters. His years of experience in interviewing marketers and conveying their insights has spanned topics such as search marketing, social media marketing, ecommerce, email and more. Adam previously powered the content behind MarketingSherpa's Search and Consumer-marketing newsletters and carries that experience into his new role. Today, in addition to writing articles, he contributes content to the MarketingExperiments and MarketingSherpa blogs, as well as MECLABS webinars, workshops and summits.
Prior to joining MarketingSherpa, Adam was the Managing Editor at the Mequoda group. There he created content and promotions for the company's daily email newsletter and managed its schedule.
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Categories: Consumer Marketing, Email Marketing Tags: a/b test, Email, overlay, PETCO
