Natalie Myers

Marketing to Moms: What Are You Waiting For?

September 3rd, 2008

It was interesting to find out that many companies started specific marketing to moms campaigns only during the past five years. The M2Moms Conference and BlogHer Conference launched just three years ago. Agencies large and small started specializing in the mommy market as late as 2003.

Kelly Skolada, Director of Global Brand Marketing at Ketchum, says it’s taken this long because people only recently became aware of moms’ growing earning and spending power, now estimated at about $2.1 trillion. “That has really turned marketers’ heads,” Kelly says.

Consider these statistics from Maria Bailey’s “Trillion Dollar Mom” series:

-5 million moms own their own businesses

-88% of moms refer to themselves as the household CFO

-40% of Baby Boomer moms are involved with purchases for aging parents

What are you waiting for? Take a look at MarketingSherpa’s two-part special report to find out more about marketing to moms.

Natalie Myers

About Natalie Myers

Natalie Myers writes for MarketingSherpa’s Great Minds and Content Biz newsletters. She covers a broad array of topics for Great Minds, regularly interviewing thought leaders and experienced marketers about innovative or highly successful marketing strategies. For Content Biz she focuses specifically on online subscriptions models, including anything you pay for to read, listen to, watch, rent (as in Software as a Service models), etc.

She writes blog posts about topics relating to her beats, including useful information from interviews that doesn’t make it into an article.

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