Natalie Myers

Social Media and the Future of Small Businesses

May 15th, 2008

Social networking is an interesting topic, so whenever I hear about new ways people are using it I get a little excited. Listen to John Jantsch of Duct Tape Marketing.

John has been blogging about all things practical in marketing for the small business owner for years. After working with roughly 25,000 small business owners throughout his career, John has a pretty solid grasp of what they need.

What I find truly interesting is something he said to me for MarketingSherpa’s Fame newsletter. He says he is advising small business owners to create blogs on a platform like WordPress and just use that as their company’s website, too.

This eliminates the costs associated with hiring a website designer and launching and maintaining a site.

That’s perfect for small business owners who have little money or time for things like Internet marketing. What’s more, they’ve got their SEO built in because blogs are so searchable.

Natalie Myers

About Natalie Myers

Natalie Myers writes for MarketingSherpa’s Great Minds and Content Biz newsletters. She covers a broad array of topics for Great Minds, regularly interviewing thought leaders and experienced marketers about innovative or highly successful marketing strategies. For Content Biz she focuses specifically on online subscriptions models, including anything you pay for to read, listen to, watch, rent (as in Software as a Service models), etc.

She writes blog posts about topics relating to her beats, including useful information from interviews that doesn’t make it into an article.

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