How to Write Copy in Marketing-speak
We love debating words in the office. We discuss whether an ad was “changed” or “manipulated” or if a marketer “destroyed” or “smashed” previous records. And we try hard to write in the language of marketers.
We particularly love to debate “marketing-speak.” Marketers like making nouns into verbs, or adjectives into nouns. It’s our job to decide where to draw the line. Here’s a quick list of some of our favorites:
SEOed – SEO is an acronym for search engine optimization – a website design strategy. But it gets thrown around in many different ways. Marketers are “SEOing” their pages or have had their site “SEOed,” or they’re “learning SEO.” So, is it a noun or a verb?
Creative – This is used as an adjective for for anything designed for a marketing campaign or a noun for outside-the-box thinkers.
Unsubscribes – New noun for fed-up email recipients.
Spider – To spider is to have your page scanned by a search engine. Spider is now a verb.
RSS – Really simple syndication became a verb when marketers started “RSSing” content to subscribers.
Do you have some favorites?
Categories: Copywriting Copywriting
