John Tackett

Social Media: 3 brands that totally get using Vine

January 3rd, 2014

In social media, if 2013 was the emergence of Vine, then 2014 will likely be the year of more Vine videos.

The creative potential that surrounds the app will be fun to watch this year as more brands adopt it into their marketing mix.

I personally like Vine, and consider it the equivalent of a living breathing Pinterest; a mashup of all the goodies social media can offer in low calorie servings of six second videos.

Vine’s success in social media is also no real surprise to me.

Considering its story as a company founded in June 2012, it was gobbled up by Twitter three months later only to skyrocket to the status of most downloaded free app in Apple’s iOS app store before blowing out the candle on its first birthday cake.

What’s also exciting is with any new technology, there are always those few early adopters who set the bar only high enough to be outdone in ways that are as exciting as they are unique.

In this MarketingSherpa Blog post, I wanted to highlight three trailblazing brands that are using Vine to reach their customers that you can use to help get your creative mojo going.


Lowe’s “fix in six” tips help customers build know-how

Lowe’s uses the app to create mini “tutorials” that are strung together to help customers keep home repair D.I.Y.



Oreo Cookie shows its followers how to “Snack Hack”

I’m not too surprised by Oreo’s early adoption of Vine given its prior success with Twitter. Oreo’s use of the app serves as a great example of combining creativity, product and entertainment to engage an audience.


General Electric uses contests and tech mashups to engage consumers and drive new innovation

In the last few years, GE has really made any excuses B2B marketers have for slow adoption of social media quite tough to accept.

The brand’s use of Vine for holding contests to redesign jet engine parts using 3D printing is truly setting a bar for creative uses of social media in B2B marketing.


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  1. January 3rd, 2014 at 11:12 | #1

    A fascinating article that gives a great breakdown of Vine and how to use it for marketing purposes. Thank you, John!

  2. January 4th, 2014 at 13:45 | #2

    Great examples on a new-ish platform. Oreo is really nailing it. They continuously come up with great ideas. I would love to see the data on their results.

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