Selena Blue

Email Summit 2015 According to Twitter: Your peers share their key takeaways from Day 1 on engaging, empowering and serving customers

February 25th, 2015

If you haven’t noticed, #SherpaEmail has taken over Twitter.

Well, maybe not in a break-the-Internet scale of Kim Kardashian, but your marketing peers have been tweeting their hearts out with all the good information they’ve learned at MarketingSherpa Email Summit 2015.

With Day 2 of Summit underway, we wanted to share some key nuggets your peers found valuable on Day 1. (I might have smuggled a few of my own in too.) Check out some key takeaways from each of yesterday’s insightful sessions.


Humanizing Your Email Program: How to transcend the digital revolution by using the essential ability to communicate person-to-person

Flint McGlaughlin, Managing Director and CEO, MECLABS Institute

Flint revealed four fundamental principles that guide effective communication and provided examples of how these principles can be used to transform your entire email program.


Why Things Catch On: How marketers can generate word-of-mouth with 6 basic principles

Jonah Berger, Marketing Professor, The Wharton School

Jonah reviewed several of his six basic principles that drive all sorts of things to become popular. He revealed why certain stories get shared, brands achieve more word of mouth or videos go viral.

Delivering Value: How LinkedIn serves its audience in 5 essential ways

Damien Coullon, Senior Product Manager, LinkedIn

Stephen Hiller, Lead Web Developer, LinkedIn

Damien and Stephen revealed how LinkedIn provides true personalized content to its users by focusing on the right message, member, channel, time and frequency.

How to Keep Subscribers Engaged with Your Brand via Personalized Content

Diana Primeau, Director of Member Services, CNET

Diana discussed how CNET creates content sends and segmented programs to engage and retain users.


How Ferguson Enterprises generated over $10 million in online revenue by enriching their customer experience

Mary Abrahamson, Email Marketing Specialist, Ferguson

Mary shared the Ferguson customer journey through two personas as consumers received targeted content and offers while moving through the funnel of the largest plumbing wholesaler in North America.

The 5 Critical Questions Every Value Proposition Must Answer

Jose Palomino, President, Value Prop Interactive

Jose discussed the five critical path decision points that every buyer must process before becoming a confident buyer of your product or service. He also shared how to connect the dots and leverage these concerns into more compelling content and campaigns.


If you liked to learn all of the top takeaways from Email Summit 2015, stay tuned to the MarketingSherpa Email Marketing Newsletter. An event recap with everything you need to know will be published in the coming weeks.


You can follow Selena Blue, Manager of Editorial Content, MECLABS Institute on Twitter at @SelenaLBlue.  


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Three Takeaways on Customer-centric Marketing from Email Summit 2015 Media Center [More from the blogs]

B2B Email Marketing: Ferguson Rewards trade show optimization achieves over $10 million [Case study]

Email Marketing: 5 tactics to personalize your email message for better results [Webinar replay]

Selena Blue

About Selena Blue

Selena Blue, Partnership Content Manager, MECLABS As Partnership Content Manager, Selena crafts various content to serve MECLABS Partners. From writing books on customer insights to building PowerPoint decks, she creates stories around our Partners’ successes and experiment discoveries to aid their marketing optimization transformation. Prior to her current position, she started at MECLABS as copy editor, then moved into a writing role as reporter. Selena holds a B.S. in communications and an M.S. in integrated marketing and management communications, both from Florida State University.

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