Email Marketing: The evolution of value in messaging
Brian Clark, Founder and CEO, Copyblogger Media, has been in email marketing for 16 years.
“Which is a million years in Internet time,” he said.
At MarketingSherpa Email Summit 2014 in Las Vegas, Brian sat down with Allison Banko, Reporter, MarketingSherpa, in the Media Center to share some of his email marketing background.
“As much as email remains the primary sales channel, how we do it is evolving and getting a little bit more sophisticated,” Brian explained.
Watch this brief video from the MarketingSherpa Email Summit 2014 Media Center to learn more about the evolution of email marketing, particularly in mobile marketing, and how to provide value in messaging.
You can also check out Brian’s full session from Email Summit 2014 to learn how Copyblogger used content and a free paywall to grow its email list by 400%. Watch a brief excerpt of his presentation below:
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Categories: Email Marketing Copywriting, digital marketing, list growth, marketing strategy, mobile marketing, Value Proposition
