Rachel Minion

Social Media Tips: 5 easy steps to set up a Facebook business account

November 1st, 2013

I’ve decided to start a Facebook account. Now what?

To start, we need to determine if we are looking to do a business account or a personal account.

Which type of Facebook account is right for you? For the purpose of this blog post, let’s focus on a business account.

If you are going to have a business account, you must start with a personal account. Facebook business pages are similar to personal timelines. A big difference are the analysis tools Facebook includes for business pages that offer in-depth knowledge to help you see how well you are connecting with your community.

Let’s walk together through setting up a page for your business. Please note that the Facebook landscape changes on a regular basis, so remember you can always visit Facebook’s Help Center for updated instructions.


Step #1. Set up your personal Facebook account

First, you are going to need a personal Facebook account to set up a page for your business.

The reason for this is driven by Facebook limiting your availability to access its business account process without an initial personal account.

If there is a silver lining to this, the business page will not interact with your personal page and your personal information is not public on the business page.

Facebook will allow you to switch back and forth from your personal account to your business account so you can interact as the business on the business page and then simply switch back to your personal account.

In addition, the business page is capable of being managed by multiple administrators if needed. Once additional administrators are set up for the page, each administrator can simply log in to their personal Facebook account to access the business page’s control panel.


Step#2. Select “Create a Page”

You can find this in the “More” section at the bottom of your personal account homepage.


Step #3. Select a page

Which page category should you select? 


Facebook classifies business pages into six major groups. Here’s a breakdown of each group to help you select the right one for your business.


Local Business or Place

  • If you have a brick-and-mortar store where customers physically visit, select the Local Business or Place page.

Company, Organization or Institution

  • If your business is mostly run online or has multiple locations, then you should select the Company, Organization or Institution page.

Brand or Product

  • If your business has products that are sold through multiple websites, resellers and/or retailers, then you will want to select the Brand or Product page.

Artist, Band or Public Figure

  • If you are in the public spotlight and your business is focused on promoting,  the Artist, Band or Public Figure page is the appropriate selection.


  • If you are looking to promote your television show, movie, book, radio station, magazine or other media, select the Entertainment page.

Cause or Community

  • If your organization is a community of action that supports specific issues, campaigns or nonprofit organizations, select the Cause or Community page.


If you feel like you made a mistake in your choice of page, you can always change your page type and category. You can do this after you’ve created the page through the admin control panel.


Step #4. Select your category and get started  

The category selection is just a simple category drop-down list.

After choosing a group that best fits your business, enter the required information for your page, read the terms, and if you agree, check the box and click “Get Started.”

Now that your business page is set up, the hard part is over!


Step #5. Create cover and profile photos  

Facebook allows for a standardized template design with two elements that can be changed on a regular basis.

These two components are:

  • Cover photo
  • Profile photo

These elements are essential to the look and feel of your page. They also serve as free advertising space for your business. Let’s take a more in-depth look at each of them.


Cover photos

Cover photos are the large image at the top center of your page that can serve multiple functions.

The size dimensions for cover photos are 850 pixels by 315 pixels.


To give you an example, let’s take a look at Motorola’s Facebook page.

Motorola has blended images of its products and text to thank fans for their engagement, which leads me to another point.

Cover photos are versatile and only limited to your creativity. They can introduce visitors to your page, promote special offers, provide contact information, and most importantly, help you set the tone of your page.

Even if you are not a designer or have very limited resources, you can still create effective cover photos.

Freeware like GIMP or Paint.net will allow you to size, crop and save your images as needed.

Also, here’s a tip – try not cover more than 20% of the image with text. The reason is Facebook has been rather picky in the past about the amount of text you can use in images.

I also recommend creating multiple cover photos initially, and then upload and swap them out on a weekly basis.

Creating multiple images is hard enough without adding in the reminder to change the cover photo once per week. However, at the moment, when you change your cover photo, your audience will be able to see that photo in their timeline. Another recent MarketingSherpa blog post dives into the details on Facebook’s EdgeRank algorithm.

But for now, I suggest implementing this tactic as a best practice to keep your brand top-of-mind with your Facebook fans. Also, changing out the cover photo on a regular basis to keep your page looking fresh is a good idea.


Profile photos

The profile photo is the square box to the bottom left of the cover photo. The dimensions for profile photos are 180 pixels by 180 pixels.


Your profile photo serves one main purpose: every time your page posts an update, your profile photo will appear alongside the post on your fans’ timelines.

The profile photo is a small square, so you will want to minimize the amount of text used in this box to maximize the real estate.

A lot of brands safely use a logo in this space for identity, but there is no right or wrong choice here. As I mentioned earlier, your boundaries are the limits of your creativity.

I recommend taking some time to find the right profile image that captures the heart of your business.


Related Resources:

Get the latest inbound and other marketing case studies and data from MarketingSherpa delivered straight to your inbox

Social Media Marketing: A quick look at Facebook EdgeRank

Social Media: 4 simple steps to calculate social media ROI

Social Media Marketing: Why should I like or follow you?

Categories: Inbound Marketing Tags: , , , , ,

  1. November 4th, 2013 at 10:43 | #1

    A wonderful post that really breaks down how to start a Facebook page for your business. And once that page is built, update, update, update with interesting and relevant content. Keep people coming back for more!

  2. Jay
    November 13th, 2013 at 21:24 | #2

    So how do you set up a business account that you can access separately from your personal account?

  3. November 14th, 2013 at 03:50 | #3

    Nice post and guide for building your own facebook business account. Well facebook can be one of the best way to improve your business exposure especially to online world, Thanks rachel!

  4. June 24th, 2014 at 02:06 | #4


    You need to login in your account before you can create a business page in fb.

  5. October 22nd, 2014 at 14:37 | #5

    i have a personal fb and clicked create for a business page, but the new page appears frozen and any edits or photo uploads have been pending for weeks . Can I delete this page and start again? thanks

  6. Kayla Cobb
    Kayla Cobb
    October 23rd, 2014 at 08:43 | #6

    Hey Jackie,

    Yes, you should be able to delete your current business page and try again. I recommend checking out this post on the best way to delete your business page or Facebook’s Help Center for any other technical questions about the site.

  7. Melissa
    November 14th, 2014 at 13:17 | #7

    I have been assigned the task of setting up a business face book page for my employer a small business of Chiropractic office. I personally do not want to link it to mine in case he wants to post an article or a picture. how do I get around this?

  8. Erin Hogg
    Erin Hogg
    November 18th, 2014 at 07:43 | #8

    Hi Melissa,

    Thanks for commenting! An idea would be to create a new, separate email account and make a new Facebook account with that email to manage your company’s business page. Hope that helps!

    -Erin Hogg

  9. December 3rd, 2014 at 15:02 | #9

    Thank you for your useful blog. It’s been a helped in creating the right Facebook business accounts for our clients.
    Keep us posted.

  10. Ray
    December 22nd, 2014 at 07:55 | #10

    When setting up I’m prompted to enter a physical address that appears to be limited to the US. What do I do if I’m in another country that does not use zip codes nor the same states?

  11. Kayla Cobb
    Kayla Cobb
    December 22nd, 2014 at 10:00 | #11

    Hey Ray,

    Good question. From what I can tell from playing around, you need a United States address if you’re creating a Facebook page for a “Local business or place.” However, a U.S. address is not needed when you create a page for a “Company, organization or institution” or for a “Brand or product.” I would recommend that you create your Facebook page under one of those two categories, and then add your address when you’re customizing your Facebook page. I hope this helps!


  12. January 27th, 2015 at 15:43 | #12

    I’m having trouble figuring out how as a business I can “like” or “follow” other businesses. Any ideas?

  13. Kayla Cobb
    Kayla Cobb
    January 28th, 2015 at 16:16 | #13

    Hi Adrienne,

    I think this post from this Facebook community can help you out. Please let me know if you have any more questions, and thanks for being a MarketingSherpa reader!


  14. Nancy
    January 28th, 2015 at 20:44 | #14

    Hello. I am trying to create a Facebook page for our church, but since I followed the instructions, I had to start with my own personal account first. I realize that I can switch back and forth between the two, but the biggest issue is that when I invite people to the page, the invite comes from my personal account.

  15. Kayla Cobb
    Kayla Cobb
    January 29th, 2015 at 11:46 | #15

    Hey Nancy,

    From what I can tell from this Facebook FAQ page, you can only invite friends to like your business page from your personal account. I’m sorry if this causes any inconvenience.

    Please let me know if you have any other questions or comments. Thanks for reading, and good luck with your church’s page!


  16. Nancy
    January 30th, 2015 at 00:06 | #16

    @Kayla Cobb
    Thank you, Kayla! I do have another question. Can you explain “reach” to me? I don’t see why some posts have much greater “reach” when it’s only a certain number of people who have liked the page or a particular post.

  17. February 28th, 2015 at 11:45 | #17

    Can you set up a business account by using a Purchase Order.

  18. Kayla Cobb
    Kayla Cobb
    March 3rd, 2015 at 15:33 | #18

    Hey Dolores,

    From what I’ve read, I don’t think you can create a purchase order to setup a Facebook business account. Please correct me if I’m wrong. You can access Facebook’s payment policies in this helpful guide. Let me know if you have any more questions.


  19. Lee
    March 22nd, 2015 at 20:33 | #19

    I followed what you suggested. My problem is that I would like to keep my personal page friends only and obviously I would like my business page open to the public.
    It seems that the settings on the personal page dictate what happens on the business page.

  20. April 2nd, 2015 at 14:24 | #20

    thank you. i was quite easily able to create a business facebook page.

  21. Kayla Cobb
    Kayla Cobb
    May 8th, 2015 at 16:31 | #21

    Hey Lee,

    If you’re using Facebook under your page, you should be able to change your page’s visibility under “Settings.” This will be found in the top right-hand corner next to the “Help” button. Just change the “Posting Ability” option, and you should be set.

    I hope this helps, and thanks for reading!


  22. Tom
    September 14th, 2015 at 05:14 | #22

    Are there any settings I need to check to insure customers cannot find my personal information when they are visiting my business page? Also, are multiple business pages permissible? Thank you!

  23. Shelby Dorsey
    Shelby Dorsey
    September 16th, 2015 at 10:00 | #23

    Great question Tom! If you are creating a business page through your Facebook account, you can manage your privacy settings to make sure your personal information is hidden. Click the down arrow in the top right corner, choose “Settings” and then “Privacy” to control your privacy settings. Facebook also does allow users to create multiple business pages. Thanks Tom and thanks for reading the MarketingSherpa blog.

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